

Launched in the 1960's by Purina, TENDER VITTLES became America's # 1 best selling cat food. Celebrities like Flip Wilson and others promoted the brand in television commercials. Every cat lover who is over 50 years old which is about 50 million cat lovers fondly remember the brand and will buy it once its again back on the shelves. Move fast to grab this license which is available for the core category of pet food and treats as well as a dozen other brand extension categories.




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