CHUCKWAGON Dog Food was a #1 bestseller for over 50 years. The infamous TV commercial of the cute dog chasing the chuckwagon is an award winning commercial and fondly remembered by tens of millions of pet owners. Let's reformulate the brand and bring it back to the market. Core license for dog food and treats as well as extension licenses for apparel, toys, etc is now available. Let's meet and do a deal.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and outlet malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Firefly Retrobrands Roster

CHUCK WAGON Dog Food

Fosters Freeze has been a California tradition since the mid 1940’s. The Fosters story begins in 1946 when George Foster opened the first Fosters Freeze in Inglewood, CA. He introduced the soft serve cone and a line of soft serve desserts. The unique product became so popular he opened a chain of restaurants. As California grew so did the Fosters concept. Made to order hamburgers, fries and other food items were added to the menu. Fosters Freeze truly could be described as California’s first fast food chain.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s and Dillard’s.

Fosters Freeze

During the 1990's every mall in America had a PETITE SOPHISTICATE which catered to the upscale petite business woman. For decades petite women could not locate fashionable clothing until PETITE SOPHISTICATE came onto the scene. At one time there were over 700 stores.  Today, "used" clothing with the PETITE SOPHISTICATE label sells for premium prices on sites like Poshmark and Ebay.

Move fast to grab the License to open a worldwide E-Commerce store front for this American iconic apparel brand.

PETITE SOPHISTICATE E-Commerce Store

MeTV's Toon IN With Me is an original weekday-hosted morning show for audiences of all ages. The show will brighten everyone's day by combining witty original characters, quick comedy sketches, surprises, and more. It all leads into many of the greatest classic theatrical cartoon shorts ever made, from Warner Bros., MGM, and beyond, starring Bugs Bunny, Daffy Duck, the Road Runner, Elmer Fudd, Sylvester, Tweety, Tom & Jerry, Droopy Dog, Popeye, and many more.

MeTV

Toon In With Me

Visitors explore winding halls & haunted artifacts. 

Zak Bagans is a world-renowned paranormal investigator and storyteller who has captivated audiences for nearly two decades with his top-rated TV shows, record-breaking films, New York Times Best-Selling books and award-winning Las Vegas museum.

His adventures are always evidence-based, credible, and fueled by personal encounters and a deep dedication to validating his craft. Delving into mysteries we cannot explain, he brings a unique and haunting storytelling style, weaving historical narratives with a captivating and witty voice. Even in the face of chilling subject matter, his work offers moments of genuine entertainment and discovery.

Zak's success speaks for itself: Ghost Adventures was named the best paranormal show of the decade by TV Guide and has remained Discovery Channel’s highest-rated series for over ten years. Zak’s loyal and engaged fanbase is an integral part of the Ghost Adventures Crew, with fans actively participating through social media and brand experiences. The expansion of his brand, including the acclaimed Zak Bagans’ The Haunted Museum, proves its potential beyond television.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Zak Bagans

Orange County Choppers (OCC) is a world-famous custom motorcycle manufacturer founded in 1999 by Paul Teutul Sr. At their facility based in Newburgh, NY, Paul Sr. and his team of custom fabricators design, engineer, and manufacture unique, forward-thinking motorcycles built around a theme and, increasingly, for a broad spectrum of motorcycle enthusiasts around the world.

Orange County Choppers has been the center of the hit TV reality series “American Chopper.” American Chopper debuted in September 2002 and remains one of the longest-running and most successful reality TV series in history. They continue to entertain millions of people worldwide on a weekly basis.

Firefly is proud to manage this popular global lifestyle brand with its US and Canadian licensing.

A Global Brand: 

•American Chopper aired for 10 seasons in 160 countries and was subtitled in 35 different languages. The series currently airs in many European countries

• As a worldwide brand, OCC dominates with huge social media and global fan bases.

• Winner of 2 ASTRA Awards (Australian Pay TV) Viewers Choice Awards.

• Strongest International markets include the United Kingdom and Malaysia.

Licensing Facts:

• Orange County Choppers is a long established globally recognized lifestyle brand.
• Over the past 20 years, retail revenues from the sale of OCC products have exceeded $375 million, more than 87%.
• Popular products include Apparel, Motorcycle related products, lifestyle product.

Orange County Choppers

Mr. Goodwrench started "his" career in 1977. The brand was created to promote GM parts and services at franchised dealers.
The dealers, parts and services would be expected to adhere to the highest quality and standards. The program was backed by a national advertising campaign which featured the iconic Mr. Goodwrench, as the helpful mechanic who could fix whatever ailed your vehicle.

What happened over the years was a cultural phenomenon: The name Mr. Goodwrench became representative of someone who can fix anything. The public associates this brand with quality and expertise of anything automotive related. The NASA Space shuttle astronauts even compared themselves to "Mr. Goodwrench" when they were fixing the Hubble space telescope.

Mr. Goodwrench would not only represent GM parts and services but was the primary sponsor for NASCAR for almost 20 years, one of the longest running sponsors. Today, the name is still associated with quality products and services.

Mr. Goodwrench

An entire industry has grown up around Mary Engelbreit, but it all began with a young girl who just wanted to draw pictures.

Once Mary focused her talent on greeting cards, success came quickly. As her card line grew in size and popularity, it drew attention from other companies anxious to license her artwork on a wide range of products, including calendars, T-shirts, mugs, gift books, rubber stamps, ceramic figurines, fabric and a list that's grown to include nearly 6,500 products over the years, with more than $1 billion in lifetime retail sales.

The Opportunity:

• Mary is well known for sweetness and light. Many of her illustrations are filled with rosy-cheeked kids and
sunflowers

• Her style is distinctive and so are her cheery themes

• Nostalgic timeless designs

• Seasonal classics

• Strong sales success

• Iconic and recognizable

Mary Engelbreit

Karaoke is a worldwide sensation. During the 1970's and 1980's MR. MICROPHONE was the Karaoke instrument that every kid used. The microphone was broadcast through your car's radio speaker. Now with today's technologies, MR. MICROPHONE can be used anywhere. We sold over 600,000 units in 2019 and we are seeking new Licensees.
Many brand extensions are also viable for this iconic brand.

MR. MICROPHONE

Greg Lutzka is a professional skateboarder who's known for his technical skills that has won himself a number of countless contests which include: X-Games (2x Gold medalist), The Maloof Money Cup, Multiple Dew Tours, Multiple World Cups, and the only skater to date to have won the highest respected contest in the industry 3 times at Tampa Pro. Greg has gained the reputation as one of the hardest working skateboarders in the industry. At age 18, Greg moved from the Midwest to Southern California, which people in the industry refer to as the Mecca of the action sports world.

He represents his sponsors to his fullest ability and continues to concentrate on progressing his skateboarding year round. During the course of his career, he has filmed renowned video parts for Almost & Darkstar Skateboards, Globe Shoes, and Oakley Eyewear. Greg has cross branded himself with brands such as Harley Davidson, Rockstar energy and was able to hold his core skateboarding value while also acting in a movies, commercials and music videos. With any free time, he enjoys snowboarding, cycle riding and spending time with family and friends.

Greg Lutzka Pro Skaterboarder

Greg Lutzka 

DRIVE YA NUTS!

Launched in the 1990's by MATTEL, we are now the new owners of the brand.

There is a high demand for retro legacy toys, games and puzzles.

Licensee will need to make a new mold for the game.

Launch can be achieved by 2026.

DRIVE YA NUTS! Retro Puzzle

Launched in the 1970' along with FIDDLE FADDLE, SCREAMING YELLOW ZONKERS invented the caramel corn popcorn snack.  Retro brands are in high demand and the snack industry has exploded. A relaunch of the famous SCREAMING YELLOW ZONKERS can easily generate $5 to $10 million dollars a year in revenue.

Stores focused on broad reach and/or price sensitivity.

SCREAMING YELLOW ZONKERS

Daisy and her friends live and play in the whimsical Rainbow Garden, where magic and nature come together. Inhabited by many interesting and multi-culturally diverse characters. At the center is Daisy, a Flower-girl who wears a heart locket filled with enchanted pollen dust that helps her keep the garden blooming. Daisy is surrounded by garden friends - Flower-girls Honey Marigold, Lily Stargazer, Katy Periwinkle, and Belinda Buttercup, rambunctious Dandy Lion, mischievous Oliver Naughty Node, and Grandflower Cosmos, just to name a few. The Rainbow Garden has a secret portal that Daisy and her friends pass through into other character filled gardens across the planet that expands the story possibilities.

The program entertains while providing an environmental message for the very young as they go on each adventure, where there’s a lesson to be learned everyday about the relationships between all living things in the garden. Whether it’s singing, dancing, parties, or parades, there’s always something fun going on while learning life’s simple lessons. We invite you to enter this fanciful world and meet the unique and colorful multi-floral cast of friends who are sure to charm and delight young girls the world over.

Bendon Publishing and Dan Dee International have been signed as new licensees.

Property Highlights:

Fresh, New Character Property - Charming - Organic - Original

Demographics - Primary Girls 3 - 7 years. Secondary Boys 3 - 5 years.

Culturally Diverse Characters - Appeals to a wide global audience with a varied assortment of identities represented

Entertainment focused with subtle learning curriculum Stories based on Friendship - Fun - Manners - Sharing - Caring - Life’s simple lessons - Caring for their garden world

Environmentally Conscious Brand Dedication
Garden setting naturally lends itself to environmentally friendly aspects in story telling, consumer products, packaging materials, and public awareness messaging

Global Consumer Program Created for entertainment and extensive consumer products: Dolls - Toys - Games - Apparel - Accessories - Home decor -Publishing - Digital content - More!

Huge Collectability Factor
35 Garden Girls created and counting. Endless stream of characters in the pipeline.

Daisy Dew Drop

156 Bozo cartoons aired throughout the
world!

Bozo helped raise millions of dollars for UNICEF!

Bozo the Clown is a children's entertainment character who was introduced in the United States. He is known for being naive, innocent, childish, clownish, cowardly, hyperactive, friendly, silly, fun-loving, and more. Inspiring our inner clown to promote kindness, silliness and a happy world.

Bozo’s Values:

Clean fun
Innocent
Laugh at yourself
Contagious Optimism
Fearless Creativity
Family Values
Quality entertainment
Non-violent


Fun Facts:

• Bozo show aired on WGN until 2001
• On TV for over 47 consecutive years
• Over 300 million viewers
• Over 50 million households weekly
• Several Christmas specials
• Bozo Public Service Announcements
• Parade participation: McDonald’s Thanksgiving Parade
• Over 200 Bozos Worldwide
• Worldwide recognitions/Canada/Mexico/Greece/Australia/Thailand and Brazil

Bozo the Clown

The Troubadour, founded in 1957 by Doug Weston, began as a coffeehouse before settling at its Santa Monica Boulevard location in the early 1960s. It quickly became a pivotal venue for folk and singer-songwriter artists, helping launch the careers of legends like Neil Diamond, Joni Mitchell, James Taylor, and The Byrds. One of its most famous moments occurred in 1970 when Elton John made his U.S. debut there, introduced by Neil Diamond. The club also served as a meeting place for music industry figures seeking fresh talent, fostering the rise of future stars and even the formation of groups like The Eagles who first connected at the venue. With a capacity of around 500 and a standing-room layout with a small balcony, The Troubadour offers an intimate setting loved by both artists and fans. Over the decades it has remained a cultural landmark in Los Angeles with a continually vibrant lineup of cutting-edge musical acts.



Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club.

The Troubadour

PUSS' N BOOTS cat Food brand was huge in the 1960s and 1970's. The three blockbuster PUSS & BOOTS movies from DreamWorks Animation have made the PUSS' N BOOTS name known globally.

RetroBrands America owns the exclusive rights to this iconic brand for CAT FOOD and all related products such as cat toys, cat designed apparel, footwear, toys, etc. etc.

The pet food industry is valued at around $ 143 Billion Dollars. Let's get our share using this famous brand.

PUSS' N BOOTS Cat Food and Treats

Bob Ross, with his tranquil voice and serene demeanor, became an iconic figure in the world of art through his television series "The Joy of Painting." Before becoming a beloved painting instructor, Ross had a 20-year career in the United States Air Force, retiring with the rank of Master Sergeant. His military service took him to Alaska, where he was inspired by the landscapes that would later feature prominently in his art. Despite the potential financial benefits of hosting a television show, Ross notably did not receive direct payment for "The Joy of Painting." Instead, he earned his livelihood through Bob Ross Inc., which sold art supplies, instructional videos, and offered painting classes, capitalizing on the show's success as a promotional tool.

Ross's efficient production of the show—completing an entire season in just a little over two days—allowed him to dedicate more time to his primary business ventures. This approach not only demonstrates his commitment to his philosophy of making art accessible but also reflects a savvy understanding of leveraging media exposure to support his broader business objectives.

The legacy of Bob Ross and "The Joy of Painting" continues to resonate in popular culture, as evidenced by the Twitch.tv marathon that attracted 5.6 million viewers and the addition of "Beauty Is Everywhere" to Netflix's offerings. These posthumous celebrations of Ross's work, including the 40th anniversary of his show in January 2023, underscore the enduring appeal of his gentle instruction and the joy he found in painting, which he shared with millions around the world.

Considering all of this—the enduring legacy of Bob Ross, his unique approach to teaching art, and the continued popularity of "The Joy of Painting" across various platforms—it is clear that there are numerous opportunities for licensing and partnerships. The brand's strong connection with audiences, its proven appeal across generations, and the innovative ways in which Ross's teachings and philosophy have been celebrated (such as through Twitch.tv marathons and Netflix additions) suggest that the possibilities for new licensing deals are indeed endless. Engaging with the Bob Ross brand could open doors to a variety of ventures, from art supplies and instructional content to apparel and home decor, all embodying Ross's spirit of creativity and positivity. Now is an opportune time to explore these possibilities and send deal requests to extend the joy and inspiration of Bob Ross's legacy to new products and experiences.

Bob Ross

Ladies' Home Journal was an American magazine last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States. 

The last issue was in 2016. 

Retrobrands is the new owner of this iconic magazine and we are seeking licensees. 

A relaunch  of this 133 year old famous brand via an e-magazine on the internet is a success story waiting to happen.

Let's start talks!


LADIES HOME JOURNAL E-Magazine

DOG FANCY Magazine was the # 1 dog magazine for over 45 years and then it was discontinued by the publisher. It had over 35 million subscribers. A newly relaunched DOG FANCY e -Magazine would be a success. We are seeking a Licensee who can re-launch this iconic publication. Let's do the Premier Issue showing Celebrities and their dogs. 

DOG FANCY E-Magazine

Launched in the 1960's DI-GEL became the # 2 best seller antacid brand in America after TUMS. Over $ 7 million dollars worth of DI-GEL was sold in Dollar Tree in less than 4 weeks. A re-launch of this iconic brand is a no brainer. It can easily generate $5-$10 million dollars a year. Move fast on a deal for this one. 

DI-GEL

Globally, there are over 35 million active surfers. Surfing is once again growing in popularity and generates over $4 billion dollars in revenue. The Surf scene in America started in the 1960's and one of the biggest stars back then was Mickey "Da Cat" Dora. He was the "Bad Boy" of surfing and was known as "Da Cat" because he was the best at Hanging 10 on the long board. We are the worldwide trademark owners of this iconic surfer and we expect a full length motion picture will be produced shortly. Grab your license for this celebrity.

CHUCK WAGON Dog Food

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