Rated #1 Public University 7 Years Consecutively

Rooted in Los Angeles, UCLA is a global symbol of academic prestige and the aspirational laid-back sophistication of California. With more than 100 years of celebrated athletic achievements, groundbreaking research, and cultural influence, UCLA has built a legacy of success. But our definition of "champion" goes far beyond the scoreboard—it includes Nobel Laureates, civil rights leaders, filmmakers, astronauts, and changemakers who have reshaped their fields.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Slightly more value-focused than high-end department stores. Ex: Kohl’s and Dillard’s.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

UCLA

After we acquired the IP trademark for the iconic KissCam brand, we recognized the KissCam brand is iconic and loved around the world. We developed and received a patent (Sept. 2022) for our KissCam Contest focusing on fan engagement and sponsorship revenue, along with licensing the KissCam iconic brand to promote other brands and products.
Join the new KissCam movement to spread the KissCam word worldwide! 

KissCam LLC

bootie babe® is a hip lifestyle brand for women. 

The brand launched in 2013 with nail lacquers featuring patented torso shaped bottles that have been sold all over the world.  

we are developing a collection of product lines across many categories including beauty, fashion, footwear, toys and several others.

We are looking for a licensing partner who can leverage our patents, trademarks and product designs.

Focused on clothing, footwear, and athleisure for men, women, and children. Ex: Gap, Foot Locker, Lululemon, Uniqlo, H&M.

Trend-driven apparel retailers offering affordable, frequently updated collections. Ex: H&M, Zara, SHEIN, Forever 21, Primark, Fashion Nova.

Sell consumer electronics, appliances, and tech accessories. Ex: Best Buy, MediaMarkt, Currys, B&H Photo.

Offer cosmetics, skincare, haircare, and grooming products. Ex: Sephora, Ulta Beauty, Bluemercury.

Television-based retail where products are demonstrated live. Ex.: QVC, HSN, and ShopHQ.

Curated products delivered periodically to subscribers. Ex.: Loot Crate, BarkBox, and FabFitFun.

bootie babe®

Collaborations with over 20 brand and retail partners. 

Von Dutch reaches over 400K fans across social platforms.



Von Dutch is an iconic American fashion brand rooted in the rebellious spirit of Kustom Kulture, merging vintage motorcycle style with early 2000s streetwear flair. Known for its bold trucker hats, loud graphics, and distinctive logo, Von Dutch rose to prominence as a symbol of counterculture cool. Today, it continues to evolve as a statement brand, blending nostalgia with modern edge to appeal to a new generation of fearless self-expressers.

Stores focused on specific product verticals or hobbies.

Von Dutch

A Vanguard of Beauty,

José Eber is a visionary hairstylist. Like Ralph Lauren and Yves Saint Laurent, José is an artist at the head of a fashion house. He has been at the forefront of hair trends for decades, something no other stylist has ever accomplished. José’s art form is hair and, in the abstract world where fashion and art collide, it was José who gave a unique voice to hair. As one of the most recognized hairstylists in the world and an original celebrity stylist, his salons cater to a luxury lifestyle.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and outlet malls.

Specialize in pet food, supplies, and accessories. Ex: PetSmart, Petco, Chewy.

José Eber

Over 600 million Zippo lighters sold globally.

Over 474,000 visits to Zippo’s official website each month.

Zippo Manufacturing Company is a world-renowned maker of the iconic windproof lighter and growing assortment of lifestyle and outdoor products. For more than 90 years, Zippo has been making reliable, rugged essentials with a built-better-than-necessary quality. The brand holds a longstanding commitment to fine craftsmanship and durability, giving individuals confidence in Zippo products so that they can have the freedom to do what they want, how they want. 

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Stores focused on broad reach and/or price sensitivity.

Zippo

The Shelby Brand has stood for quality and performance for over six decades. The brand, and the man who created it, have also become a part of our cultural heritage. They both represent values and qualities that are near and dear to the American heart-ingenuity, determination and rugged individualism.

Carroll Shelby’s arrival on the race scene, first as a driver and then as a designer and manufacturer of high-performance vehicles for both track and street, quickly redefined what true performance meant. From the early 260s and 289s through the big-block 427s, the awe-inspiring Cobra represented all of the best attributes of the Shelby brand-raw power and rugged, elemental performance.

Shelby’s association with Ford transformed the sporty Mustang into the now-legendary GT350 and GT500 racers and ensured a continuing place for the Shelby name in American car culture. Shelby’s affiliation with Ford continues to this very day with a new stable of Shelby Mustangs that push the boundaries of performance and power.

Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club.

Sell products for fitness, outdoor recreation, and sports. Ex: Dick’s Sporting Goods, REI, Academy Sports.

Provide vehicle parts, tools, and maintenance products. Ex: AutoZone, Pep Boys, Advance Auto Parts, O’Reilly.

Carroll Shelby Licensing, Inc.

Shelby 

Orange County Choppers (OCC) is a world-famous custom motorcycle manufacturer founded in 1999 by Paul Teutul Sr. At their facility based in Newburgh, NY, Paul Sr. and his team of custom fabricators design, engineer, and manufacture unique, forward-thinking motorcycles built around a theme and, increasingly, for a broad spectrum of motorcycle enthusiasts around the world.

Orange County Choppers has been the center of the hit TV reality series “American Chopper.” American Chopper debuted in September 2002 and remains one of the longest-running and most successful reality TV series in history. They continue to entertain millions of people worldwide on a weekly basis.

Firefly is proud to manage this popular global lifestyle brand with its US and Canadian licensing.

A Global Brand: 

•American Chopper aired for 10 seasons in 160 countries and was subtitled in 35 different languages. The series currently airs in many European countries

• As a worldwide brand, OCC dominates with huge social media and global fan bases.

• Winner of 2 ASTRA Awards (Australian Pay TV) Viewers Choice Awards.

• Strongest International markets include the United Kingdom and Malaysia.

Licensing Facts:

• Orange County Choppers is a long established globally recognized lifestyle brand.
• Over the past 20 years, retail revenues from the sale of OCC products have exceeded $375 million, more than 87%.
• Popular products include Apparel, Motorcycle related products, lifestyle product.

Orange County Choppers

Max & Ruby follows the entertaining and mischievous adventures of siblings Max and his older sister Ruby. Max and Ruby never want quite the same thing and their plans always collide with hilarious results!

Max & Ruby is an established brand with a diverse fan base, resonating with families and preschoolers as safe, wholesome entertainment for kids – and also with millennials as the ultimate comfort brand from their childhood.

At a time when nostalgia is so relevant, Max & Ruby has a strong history of delivering joy, calm and relatable humour to kids around the world.

Max & Ruby

Introducing The Dez Skinn Horror Line Range! 

Horror Line showrunner Dez Skinn is the Guinness World Record-winning creator of Doctor Who Weekly, the world’s longest-running TV tie-in magazine, and Starburst, the world’s longest-running science fiction magazine. His House of Hammer magazine is considered by many to be the pinnacle of horror film magazines, and his creation and financing of Alan Moore’s V for Vendetta for his Warrior magazine has led to a global merchandising phenomenon. Now his designs are available on clothing and other products.

Horror Line

As a globally recognized symbol of creativity, glamour, and cultural influence, Hollywood is synonymous with entertainment and aspiration. It is not just a place — it is a brand with unparalleled equity. The licensing and brand extension program is designed to preserve, celebrate, and expand Hollywood’s legacy as the world’s leading symbol of entertainment, culture, and creative excellence, while evolving it beyond a physical destination into a living brand — timeless, aspirational, and ever-evolving.

The Hollywood Sign, the brand’s most iconic asset, is far more than nine letters on a hillside. It is a beacon that has drawn dreamers to Los Angeles for over a century. What began as a real estate advertisement has transformed into a powerful global symbol of creativity, possibility, and reinvention. Each year, millions make the pilgrimage to experience this landmark, fueling tourism, supporting local businesses, and driving economic impact across the region. Like the Eiffel Tower in Paris or the Statue of Liberty in New York, the Hollywood Sign has transcended its original purpose to become the defining symbol of its city — and of an industry that shapes global culture and inspires generations.

Additionally, the Hollywood Walk of Fame is a globally iconic celebration of entertainment excellence, honoring thousands of cultural legends across film, music, and media. As a living, ever-growing landmark along Hollywood Boulevard, it brings Hollywood’s legacy to life — connecting generations of fans to the stars who shape global culture.


Specialize in hardware, tools, appliances, and home renovation materials. Ex: Home Depot, Lowe’s, B&Q, Menards.

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels.

Hollywood

Ferald is an upbeat and unruly fellow, who lives in a place known only as Woodzley. A far cry from his birthplace, he is guided by his friends, his free spirit, and his willingness to seek out his next adventure. A curious sort, he is a creative young ferret with an uncanny connection to nature, especially when it's raining or during the Autumn season. Good friends, strange creatures, and even a few enemies make up Ferald's beautiful and sometimes dangerous realm. He has always wondered about where he came from. Although he's happy with his immediate family of friends, sometimes he's compelled to discover more about himself. You can usually find him getting advice from Mr. Wiggly, or playing with Kingston, Birzy, Pozzum, and Sahsha. Some days may include them attempting to avoid Meany, a mingy and malicious bear who believes that he should be Woodzley's only inhabitant, giving him access to all of its natural resources.  

Social and video-driven e-commerce that enables real-time interaction. Ex.: Instagram Live Shopping, TikTok Live, and Taobao Live.

Ferald

The Underoos brand was originally launched by Fruit of the Loom in 1978 and quickly became known as “The Underwear That’s Fun to Wear!” It was designed as matching underwear top and bottoms sets that allowed kids to dress like their favorite superheroes. The brand quickly grew into a cultural phenomenon, expanding beyond superheroes into a wide range of entertainment properties and selling over 126 million units by the end of the 1980s. Known for inspiring imagination and play, Underoos have remained an iconic and recognizable brand, evolving over time with new product formats like character boxer briefs and expanded retail distribution. In more recent years, adult size ranges capitalized on the iconic nostalgia of the Underoos brand.

Underoos

There are those who don't believe in Dweeblinks, in part, because they're creatures dreamt up from a child's imagination...or are they? Somewhere in a small town, set amid the majestic beauty of the Bayou. While on their way home from school, Tammi and her little brother Matayo take an obscure shortcut that leads to a strange thicket. On the ground they see a mystical rock and unknown creatures emerging from underneath it, one by one. Tammi and Matayo make a friendly connection with the creatures who call themselves Dweeblinks. Mr. Kreepy is a former archeologist turned ringmaster of an advanced Sideshow Circus, home to his unusual orphan kids called the Non-Norm, and an array of strange beings. Now Mr. Kreepy has his sights on the Dweeblinks, whom he is excited about showcasing to the world.

Dweeblinks

We're a sassy, playful, innovative brand with a focus on home fragrancing and accessories. We're all about empowerment and self expression. Our aesthetic is elevated but approachable. We speak to our customers with a friendly, conversational tone of voice that's cute with a side of sass. Our premium price points reflect the high quality of our product, but remain wallet-friendly. So our customers are always able to treat themselves, and their besties.

In 2012, Ryan Porter secured cult brand status best known for their now iconic personalized message chain bracelet. Worn by Celebs and Influencers all over the world, their elevated grown-up twist on the classic friendship bracelet was an instant hit. Although RP was focused on custom direct-to-consumer products there was a growing demand from boutiques and retailers. In 2016, Candier was launched as the retail-ready sister brand, focusing first on jewelry and later expanded into home fragrancing. The sassy scented soy candles were an instant hit, and became Candier's flagship product.
