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Shelby

Automotive & Transportation

Why partner with Shelby ?

The Shelby Brand has stood for quality and performance for over six decades. The brand, and the man who created it, have also become a part of our cultural heritage. They both represent values and qualities that are near and dear to the American heart-ingenuity, determination and rugged individualism. Carroll Shelby’s arrival on the race scene, first as a driver and then as a designer and manufacturer of high-performance vehicles for both track and street, quickly redefined what true performance meant. From the early 260s and 289s through the big-block 427s, the awe-inspiring Cobra represented all of the best attributes of the Shelby brand-raw power and rugged, elemental performance. Shelby’s association with Ford transformed the sporty Mustang into the now-legendary GT350 and GT500 racers and ensured a continuing place for the Shelby name in American car culture. Shelby’s affiliation with Ford continues to this very day with a new stable of Shelby Mustangs that push the boundaries of performance and power.

https://shelby.com/homeOnline Shop

How do I license Shelby ?

To license Shelby , sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Shelby page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.


Target audience

Gender

Male
Female

Age group

0–3

3–12

13–19

20–25

26+


Product categories

8 categories across 7 families

Accessories

1

Handbags / Bags

Apparel

Open to all

Food & Beverages

1

Alcoholic Drinks

Footwear

Open to all

Furniture & Home Furnishings

Open to all

Health & Beauty

2

Fragrances
Bath Products

Toys & Games

1

Model Kits

Channels of distribution

10 channels across 3 groups

Mass-market and value

5

Mass merchandisers and mass-market stores
Department stores
Mid-tier department stores
Off-price retailers and factory outlets
Warehouse or membership clubs

Specialty

4

Apparel and footwear stores
Fast-fashion retailers
Sporting goods and outdoor stores
Auto parts stores

Digital and remote

1

Online retailers and e-commerce marketplaces


Notable successes

• 🏁 Founded 1962 by Carroll Shelby: Legendary racer-turned-entrepreneur created a performance icon • 🐍 Iconic Models: Cobra, GT350, GT500: Signature vehicles that define American muscle • 🌎 Global Enthusiast Club: “Team Shelby”: Exclusive membership-club founded by Carroll Shelby with worldwide chapters • 🤝 Ford & Shelby: Independent Brand Alliance

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