Shelby
Why partner with Shelby ?
The Shelby Brand has stood for quality and performance for over four decades. The brand, and the man who created it, have also become a part of our cultural heritage. They both represent values and qualities that are near and dear to the American heart-ingenuity, determination and rugged individualism. Carroll Shelby’s arrival on the race scene, first as a driver and then as a designer and manufacturer of high-performance vehicles for both track and street, quickly redefined what true performance meant. From the early 260s and 289s through the big-block 427s, the awe-inspiring Cobra represented all of the best attributes of the Shelby brand-raw power and rugged, elemental performance. Shelby’s association with Ford transformed the sporty Mustang into the now-legendary GT350 and GT500 racers and ensured a continuing place for the Shelby name in American car culture. Shelby’s affiliation with Ford continues to this very day with a new stable of Shelby Mustangs that push the boundaries of performance and power.
How do I license Shelby ?
To license Shelby , sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Shelby page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Age group
0–3
3–12
13–19
20–25
26+
Product categories
• Toys: Model Kits • Apparel • Automotive Accessories  • Accessories: Bags, Footwear • Fragrance  • Leather Goods • Home Furnishings • Bath • Wine, Spirits & Liquor
Channels of distribution
Mass merchandisers and mass market stores Department stores Mid-tier department stores Off-price retailers and factory outlets Warehouse or membership clubs Apparel and footwear stores Fast Fashion Retailers Sporting goods and outdoors stores Auto Parts stores Online retailers and e-commerce marketplaces
Gallery
Notable successes
• 🏁 Founded 1962 by Carroll Shelby: Legendary racer-turned-entrepreneur created a performance icon • 🐍 Iconic Models: Cobra, GT350, GT500: Signature vehicles that define American muscle • 🌎 Global Enthusiast Club: “Team Shelby”: Exclusive membership-club founded by Carroll Shelby with worldwide chapters • 🤝 Ford & Shelby: Independent Brand Alliance
