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World Poker Tour

Sports & Fitness

Why partner with World Poker Tour?

World Poker Tour® (WPT®) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. Leading innovation in the sport of poker since 2002, WPT® ignited the global poker boom with the creation of a unique television show based on a series of high- stakes poker tournaments.

https://www.worldpokertour.com/Online Shop

How do I license World Poker Tour?

To license World Poker Tour, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the World Poker Tour page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.


Target audience

Gender

Male

Female

Age group

0–3

3–12

13–19

20–25

26+


Product categories

• Athletic Gear for Players • Footwear • Watches, cufflinks, sunglasses, jewelry, leather goods • Poker Tables • Barware, Drinkware, Phone Cases, Wallets, Keychains, Belts • Spirits: Whiskey and Tequila • Cigars • Luggage, Backpacks • Wall Art/Room Decor • Throw Blankets, Pillows

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Channels of distribution

Mass merchandisers and mass market stores Department stores Mid-tier department stores Off-price retailers and factory outlets Warehouse or membership clubs Apparel and footwear stores Fast Fashion Retailers Sporting goods and outdoors stores Online retailers and e-commerce marketplaces

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Notable successes

• 🏁 Founded 2002: Launch of the televised tournament series and brand • 📺 Broadcast to 150+ Countries: Televised and streamed globally across casinos, TV & online platforms • 🎮 Global Brand in Land-Based, Online & Mobile Formats: Operates across multiple channels: live casinos, online platforms, and mobile apps • 🌍 Champions from 42 Countries: Winners span dozens of nations, reinforcing WPT’s global reach

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