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World Poker Tour

Sports & Fitness

Why partner with World Poker Tour?

World Poker Tour® (WPT®) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. Leading innovation in the sport of poker since 2002, WPT® ignited the global poker boom with the creation of a unique television show based on a series of high- stakes poker tournaments.

https://www.worldpokertour.com/Online Shop

How do I license World Poker Tour?

To license World Poker Tour, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the World Poker Tour page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.


Target audience

Gender

Male
Female

Age group

0–3

3–12

13–19

20–25

26+


Product categories

18 categories across 8 families

Accessories

8

Sunglasses
Belts
Backpacks
Wallets
Keychains
Jewelry
Adult Watches
Adult Luggage

Domestics

2

Blankets / Throws
Throw Pillows

Electronics & Accessories

1

Phone Cases

Food & Beverages

1

Alcoholic Drinks

Footwear

Open to all

Furniture & Home Furnishings

3

Wall Art
Tables
Decorative Items

Housewares

1

Drinkware

Sporting Goods

1

Athletic Gear

Channels of distribution

9 channels across 3 groups

Mass-market and value

5

Mass merchandisers and mass-market stores
Department stores
Mid-tier department stores
Off-price retailers and factory outlets
Warehouse or membership clubs

Specialty

3

Apparel and footwear stores
Fast-fashion retailers
Sporting goods and outdoor stores

Digital and remote

1

Online retailers and e-commerce marketplaces


Notable successes

• 🏁 Founded 2002: Launch of the televised tournament series and brand • 📺 Broadcast to 150+ Countries: Televised and streamed globally across casinos, TV & online platforms • 🎮 Global Brand in Land-Based, Online & Mobile Formats: Operates across multiple channels: live casinos, online platforms, and mobile apps • 🌍 Champions from 42 Countries: Winners span dozens of nations, reinforcing WPT’s global reach

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Platform

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