World Poker Tour
World Poker Tour® (WPT®) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. Leading innovation in the sport of poker since 2002, WPT® ignited the global poker boom with the creation of a unique television show based on a series of high- stakes poker tournaments.
Gallery
Target audience
Gender
Male
Female
Age group
Young Adult (20-25)
Adult (26+)
Product categories
• Athletic Gear for Players • Footwear • Watches, cufflinks, sunglasses, jewelry, leather goods • Poker Tables • Barware, Drinkware, Phone Cases, Wallets, Keychains, Belts • Spirits: Whiskey and Tequila • Cigars • Luggage, Backpacks • Wall Art/Room Decor • Throw Blankets, Pillows
Channels of distribution
Mass merchandisers and mass market stores Department stores Mid-tier department stores Off-price retailers and factory outlets Warehouse or membership clubs Apparel and footwear stores Fast Fashion Retailers Sporting goods and outdoors stores Online retailers and e-commerce marketplaces
Notable successes
• 🏁 Founded 2002: Launch of the televised tournament series and brand • 📺 Broadcast to 150+ Countries: Televised and streamed globally across casinos, TV & online platforms • 🎮 Global Brand in Land-Based, Online & Mobile Formats: Operates across multiple channels: live casinos, online platforms, and mobile apps • 🌍 Champions from 42 Countries: Winners span dozens of nations, reinforcing WPT’s global reach