Iyanu
Why partner with Iyanu?
Iyanu is a teenage orphan with no memory of her past, training in ancient Yoruba arts while longing for a normal life. When danger strikes, she accidentally unleashes divine powers unseen since the legendary Divine Ones. Iyanu learns that both her parents possessed these gifts and hid her inside a sacred tree to protect her from the powerful Fallen One. After five centuries in hibernation, she’s awakened by a high priestess. Iyanu and her team must embrace their destiny—her powers may be the last hope to restore the long-lost AGE OF WONDERS.
How do I license Iyanu?
To license Iyanu, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Iyanu page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
90 categories across 15 families
Accessories
20
Apparel
8
Domestics
9
Electronics & Accessories
4
Food & Beverages
Open to all
Footwear
14
Furniture & Home Furnishings
5
Gifts & Novelties
1
Health & Beauty
10
Housewares
6
Publishing
1
Sporting Goods
1
Stationery & Paper
4
Toys & Games
5
Seasonal & Celebrations
1
Channels of distribution
12 channels across 3 groups
Mass-market and value
6
Specialty
5
Digital and remote
1
Gallery
Notable successes
• 🔥 #1 African Fantasy IP in Global Animation: Merging superhero action with West African mythology • 📺 2 Seasons + 2 Movies Committed: Streaming on Cartoon Network and Max in partnership with Showmax and ITVX • 📈 #1 Cartoon Network Series (Kids 2-12): Tripled audience and Top 10 launch on Max • 💬 71.9M Social Impressions: +174,000% increase since launch in 2024
