Koupen Chan
Why partner with Koupen Chan?
Your biggest cheerleader! One tiny penguin, endless encouragement.... Created by illustrator Rurutea, Koupen Chan is a simple, cute white and gray baby emperor penguin with a minimalist aesthetic and a round, soft appearance that conveys warmth and friendliness. An adorable penguin with a big heart, Koupen Chan provides encouragement to help you celebrate the big deal in the little things - from brushing your teeth to just showing up!
How do I license Koupen Chan?
To license Koupen Chan, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Koupen Chan page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
69 categories across 15 families
Accessories
20
Apparel
4
Domestics
9
Electronics & Accessories
3
Food & Beverages
Open to all
Footwear
Open to all
Furniture & Home Furnishings
4
Gifts & Novelties
1
Health & Beauty
9
Housewares
6
Publishing
1
Sporting Goods
1
Stationery & Paper
4
Toys & Games
4
Seasonal & Celebrations
1
Channels of distribution
10 channels across 3 groups
Mass-market and value
3
Specialty
6
Experiential, travel, and temporary
1
Gallery
Notable successes
• 🏆 LINE Creators Stamp Award – New Face (2017): Early platform recognition driving viral growth. • 📱 4.1M Global Social Audience: Combined reach across platforms. • 📺 Animated Series Launched Spring 2025: 1-minute episodes airing weekly on TV Asahi. • 🛍 Dedicated Retail Installations in Japan: Pop-ups and permanent shops featuring full product lines. • 🚆 Transport Collaborations (Hankyu Railway): Branded trains, station wraps, and exclusive merchandise.
