Koupen Chan
Your biggest cheerleader! One tiny penguin, endless encouragement.... Created by illustrator Rurutea, Koupen Chan is a simple, cute white and gray baby emperor penguin with a minimalist aesthetic and a round, soft appearance that conveys warmth and friendliness. An adorable penguin with a big heart, Koupen Chan provides encouragement to help you celebrate the big deal in the little things - from brushing your teeth to just showing up!
Gallery
Target audience
Gender
Female
Age group
Kids (3-12)
Teen (13-19)
Young Adult (20-25)
Adult (26+)
Product categories
• Apparel • Bags: backpacks, messenger bags, plush character bags, lunch boxes, luggage, makeup bags, wallets, coin purses, handbags, passport bags, computer cases, pencil bags, cosmetic bags, etc. • Bath: towels, accessories • Bedding: duvet covers and comforters, blankets, linens, pillow shams, pillow cases, sheets, bed sets, sleeping bags • Consumer Electronics • Crafts and Hobbies • Food and Beverage • Footwear: sneakers, slippers, sandals and slides • Headwear: caps, beanies, scarves, gloves, gaiters, bandanas • Health & Beauty: makeup, cosmetics, makeup accessories, makeup brushes, hair brushes, hair accessories, hair dye, hair care, nail polish, nail accessories, cosmetics, skin care • Hosiery: socks, slipper socks  • Housewares: placemats, tablecloths, dining and serving dishes, glasses, kitchen appliances and accessories, lighting, wall coverings, home décor • Outdoor • Party Goods • Puzzles and Board Games • Seasonal • Sleepwear • Small Accessories: lanyards, patches, buttons, stickers, 2D and non-plush key chains, jewelry, hair, AirPod cases, cell phone cases, drinkware • Stationery: notebooks, journals, folders, desk sets, and back to school • Trading Card Collections and Sticker Collections • Watches, Clocks, Jewelry
Channels of distribution
• Mass merchandisers and mass market stores • Department stores • Mid-tier department stores • Apparel and footwear stores • Fast Fashion Retailers • Electronics stores • Beauty and personal care stores • Toy and Crafts stores • Pet stores • Convenience and gas station stores
Notable successes
• 🏆 LINE Creators Stamp Award – New Face (2017): Early platform recognition driving viral growth. • 📱 4.1M Global Social Audience: Combined reach across platforms. • 📺 Animated Series Launched Spring 2025: 1-minute episodes airing weekly on TV Asahi. • 🛍 Dedicated Retail Installations in Japan: Pop-ups and permanent shops featuring full product lines. • 🚆 Transport Collaborations (Hankyu Railway): Branded trains, station wraps, and exclusive merchandise.
