Above The Rim
Why partner with Above The Rim?
ABOVE THE RIM ARRIVED ON THE SCENE IN 1989 TO ANSWER THE DEMAND FOR PRODUCT THAT UNDERSTOOD A BASKETBALL PLAYER’S NEEDS. Founded by former D1 player Bob Capener, the brand brought fresh style and attitude that quickly caught the attention of NBA players and basketball communities everywhere – endorsements no longer took priority. After being purchased by Reebok in 1992, ATR sneakers officially hit the court. They signed ’92 Slam Dunk winner Dee Brown as the first official ambassador and became a headlining sponsor of the Gus Macker 3-On-3 Streetball Tournament. The team of ambassadors continued to grow, with Kenyon Martin and Baron Davis joining in 2002 and Allen Iverson in 2005.
How do I license Above The Rim?
To license Above The Rim, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Above The Rim page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
9 categories across 5 families
Accessories
Open to all
Apparel
5
Footwear
Open to all
Sporting Goods
1
Seasonal & Celebrations
1
Channels of distribution
10 channels across 3 groups
Mass-market and value
6
Specialty
2
Digital and remote
2
Gallery
Notable successes
• Above the Rim x Reebok Footwear collaboration
