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Above The Rim

Sports & Fitness

ABOVE THE RIM ARRIVED ON THE SCENE IN 1989 TO ANSWER THE DEMAND FOR PRODUCT THAT UNDERSTOOD A BASKETBALL PLAYER’S NEEDS. Founded by former D1 player Bob Capener, the brand brought fresh style and attitude that quickly caught the attention of NBA players and basketball communities everywhere – endorsements no longer took priority. After being purchased by Reebok in 1992, ATR sneakers officially hit the court. They signed ’92 Slam Dunk winner Dee Brown as the first official ambassador and became a headlining sponsor of the Gus Macker 3-On-3 Streetball Tournament. The team of ambassadors continued to grow, with Kenyon Martin and Baron Davis joining in 2002 and Allen Iverson in 2005.

https://abovetherim.com/


Target audience

Gender

Male

Female

Age group

Kids (3-12)

Teen (13-19)

Young Adult (20-25)

Adult (26+)


Product categories

• Kid's Sportswear & Activewear • Kid's Footwear • M/W/K Socks • M/W/K Underwear • Fitness Accessories  • Hard Goods: * Inflatables, etc. • Outdoor Games

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Channels of distribution

• Off-Price Retailers • Mid-Tier Department Stores • Department Stores • Specialty • Online Retailers / E-commerce • DTC • Mass • Dollar Stores • Grocery

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Notable successes

• Above the Rim x Reebok Footwear collaboration

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More from this brand owner

Neil Lane

Neil Lane

Neil Lane is an iconic name in fine jewelry, celebrated for his signature blend of vintage inspiration and timeless elegance. With a design philosophy rooted in romance, history, and craftsmanship, Lane has become the go-to jeweler for Hollywood’s elite, creating stunning, one-of-a-kind pieces for red carpet events, film premieres, and high-profile weddings. His creations have adorned some of the most recognizable names in entertainment, earning him a reputation as a tastemaker in luxury design. Neil Lane is also widely known for his longstanding role as the official jeweler of The Bachelor franchise, where his engagement rings have become a symbol of love and commitment for millions of viewers. This unique blend of prestige, pop culture relevance, and emotional storytelling has made the Neil Lane brand a household name. With broad consumer recognition and a distinct, elevated aesthetic, the Neil Lane brand is perfectly positioned for licensing across a range of categories—including bridal, fashion jewelry, accessories, home décor, beauty, and beyond. Each product inspired by Neil Lane reflects his dedication to artistry, romance, and timeless beauty, offering consumers the chance to bring a piece of luxury and sentiment into their everyday lives.

Accessories
+19
MG: Open
Neil Lane hero

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