Tapout
Why partner with Tapout?
Tapout is more than a brand. It is a mindset built on power, endurance, and the relentless pursuit of greatness. Born from the world of mixed martial arts, Tapout represents the spirit of fighters, athletes, and everyday warriors who refuse to back down. Every piece in the Tapout collection is designed for performance and attitude. From training gear to lifestyle apparel, each item delivers comfort, durability, and bold style that moves with you from the gym to the street. Tapout stands for discipline, drive, and domination. It is for those who push limits, embrace the grind, and live to overcome.
How do I license Tapout?
To license Tapout, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Tapout page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Age group
0–3
3–12
13–19
20–25
26+
Product categories
• Energy Drinks • Workout Supplements • M/W/K Cold Weather Accessories  • M/K/W Fashion Headwear • M/W/K Bags • M/W/K Outerwear • M/W/K Compression Products
Channels of distribution
• Off-Price Retailers • Grocery (Category Specific)  • Sporting Good Channels • Department Stores • Specialty • Mid-Tier Department Stores • Online Retailers / E-commerce • DTC
Gallery
Notable successes
• 💪 Fitness accessories in Dick’s Sporting Goods 📺 Official Sponsor of Top MMA Fighters & The Ultimate Fighter:* Early brand integration on Spike TV during MMA’s breakout era. • 🤝 Official Fitness & Training Partner of WWE: Joint venture positioning TapOut as a global fitness brand. • 🥊 Official Lifestyle Apparel of the UFC: Formalized long-standing relationship with MMA’s premier organization. • 📱 486.7K+ Total Social Followers: 55% U.S. | 45% International audience.
