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Tapout

Sports & Fitness

Tapout is more than a brand. It is a mindset built on power, endurance, and the relentless pursuit of greatness. Born from the world of mixed martial arts, Tapout represents the spirit of fighters, athletes, and everyday warriors who refuse to back down. Every piece in the Tapout collection is designed for performance and attitude. From training gear to lifestyle apparel, each item delivers comfort, durability, and bold style that moves with you from the gym to the street. Tapout stands for discipline, drive, and domination. It is for those who push limits, embrace the grind, and live to overcome.

https://tapout.com/


Target audience

Gender

Male

Female

Age group

Teen (13-19)

Young Adult (20-25)

Adult (26+)


Product categories

• Energy Drinks • Workout Supplements • M/W/K Cold Weather Accessories  • M/K/W Fashion Headwear • M/W/K Bags • M/W/K Outerwear • M/W/K Compression Products

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Channels of distribution

• Off-Price Retailers • Grocery (Category Specific)  • Sporting Good Channels • Department Stores • Specialty • Mid-Tier Department Stores • Online Retailers / E-commerce • DTC

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Notable successes

• 💪 Fitness accessories in Dick’s Sporting Goods 📺 Official Sponsor of Top MMA Fighters & The Ultimate Fighter:* Early brand integration on Spike TV during MMA’s breakout era. • 🤝 Official Fitness & Training Partner of WWE: Joint venture positioning TapOut as a global fitness brand. • 🥊 Official Lifestyle Apparel of the UFC: Formalized long-standing relationship with MMA’s premier organization. • 📱 486.7K+ Total Social Followers: 55% U.S. | 45% International audience.

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More from this brand owner

Neil Lane

Neil Lane

Neil Lane is an iconic name in fine jewelry, celebrated for his signature blend of vintage inspiration and timeless elegance. With a design philosophy rooted in romance, history, and craftsmanship, Lane has become the go-to jeweler for Hollywood’s elite, creating stunning, one-of-a-kind pieces for red carpet events, film premieres, and high-profile weddings. His creations have adorned some of the most recognizable names in entertainment, earning him a reputation as a tastemaker in luxury design. Neil Lane is also widely known for his longstanding role as the official jeweler of The Bachelor franchise, where his engagement rings have become a symbol of love and commitment for millions of viewers. This unique blend of prestige, pop culture relevance, and emotional storytelling has made the Neil Lane brand a household name. With broad consumer recognition and a distinct, elevated aesthetic, the Neil Lane brand is perfectly positioned for licensing across a range of categories—including bridal, fashion jewelry, accessories, home décor, beauty, and beyond. Each product inspired by Neil Lane reflects his dedication to artistry, romance, and timeless beauty, offering consumers the chance to bring a piece of luxury and sentiment into their everyday lives.

Accessories
+19
MG: Open
Neil Lane hero

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