Van Heusen
Why partner with Van Heusen?
The Van Heusen story began in 1881 in Pottsville, Pennsylvania. Moses Phillips and his son, Isaac, began selling shirts which were hand-sewn by Moses' wife, Endel, and their daughters to the local coal miners. Quickly successful, Phillips expanded the operation to New York City. Almost 30 years on, in 1919, Dutch immigrant John Manning Van Heusen was granted a patent for a new process he created that fused cloth on a curve, creating a comfortable soft-folding collar that retained the stiff-collar look of the era. In New York, Van Heusen met with Isaac Phillips, who bought the U.S. patent for Van Heusen's revolutionary soft-folding collar, and the Phillips-Van Heusen (PVH) alliance was born. Today, while mastering the balance of Classic and Modern, Van Heusen establishes itself as a Heritage Brand that is trusted to provide COMFORT AND INNOVATION TO EVERYDAY ESSENTIALS.
How do I license Van Heusen?
To license Van Heusen, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Van Heusen page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
9 categories across 2 families
Apparel
8
Health & Beauty
1
Channels of distribution
6 channels across 3 groups
Mass-market and value
3
Specialty
1
Digital and remote
2
Gallery
Notable successes
• 📈 100+ Year Continuous Brand Legacy: One of the longest-standing apparel brands still operating today. • 👑 Royal Warrant Issued in 1974: Appointed official clothier to Buckingham Palace by Queen Elizabeth II.
