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Joan & David

Lifestyle

Why partner with Joan & David?

Joan & David captures timeless fashion for the individual who values quality and style. What started with a simple oxford, has evolved into a philosophy that holds true today—to design for women who run through airports. Well crafted product in subtle colors and constructed textures. Ageless and everlasting.

joananddavid.com

How do I license Joan & David?

To license Joan & David, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Joan & David page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.


Target audience

Gender

Female

Age group

0–3

3–12

13–19

20–25

26+


Product categories

16 categories across 3 families

Accessories

4

Sunglasses
Jewelry
Optical Glasses
Adult Watches

Apparel

4

Adult Socks
Women's Pajamas
Hosiery
Sleepwear

Footwear

8

Women's Flats
Women's Heels
Women's Sandals
Women's Athletic Shoes
Women's Sneakers
Women's Boots
Women's Slippers
Women's Flip-Flops

Channels of distribution

6 channels across 3 groups

Mass-market and value

3

Department stores
Mid-tier department stores
Off-price retailers and factory outlets

Specialty

1

Apparel and footwear stores

Digital and remote

2

Online retailers and e-commerce marketplaces
Direct-to-consumer (DTC)


Notable successes

• Handbag, SLG & Luggage partner exceeds expectations year after year

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