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Elvis Presley

Music

Why partner with Elvis Presley?

Elvis Presley is a cultural giant whose music, style, and charisma forever changed the course of entertainment. With over one billion records sold worldwide, 150+ gold and platinum albums, and induction into the Rock & Roll, Country, and Gospel Halls of Fame, Elvis’s influence is unparalleled. More than a musician, Elvis is a timeless icon of empowerment, authenticity, and cool. His artistry continues to resonate across generations, with 18M+ global social followers, 1.23B annual streams on Spotify, and billions of media impressions each year. From his groundbreaking 1968 comeback special to today’s immersive exhibitions, films, and global partnerships, Elvis remains as relevant as ever, celebrated through fashion, film, television, and experiences like Graceland, which welcomes over 600,000 visitors annually. Elvis is not only the “King of Rock ’n’ Roll”, he is a living legacy of music, culture, and inspiration.

https://www.elvisthemusic.com/Graceland Website

How do I license Elvis Presley?

To license Elvis Presley, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Elvis Presley page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.


Target audience

Gender

Male
Female
Other

Age group

0–3

3–12

13–19

20–25

26+


Product categories

146 categories across 18 families

Accessories

15

Baseball Caps / Hats
Backpacks
Crossbody Bags
Lunch Bags / Lunch Kits
Keychains
Jewelry
Temporary Tattoos
Buckles & Accessories
Ties / Bow Ties
Adult Watches
Watch Accessories
Adult Luggage
Travel Accessories
Umbrellas
Iron-On Patches

Apparel

7

Men's Suits
Men's Activewear / Sportswear
Men's Pajamas
Adult Hoodies
Men's Swimwear
Adult Bathrobes
Adult Raincoats

Domestics

7

Bed Sheets
Duvet Covers
Pillowcases
Beach Towels
Blankets / Throws
Bathroom Accessories
Indoor Rugs

Electronics & Accessories

10

Phone Cases
Wall Chargers
Wireless Chargers
Portable Chargers
Laptop Cases & Sleeves
Laptop Accessories
Speakers
Gaming Accessories
Gaming Controllers
Headphones

Food & Beverages

14

Snacks
Energy Drinks
Alcoholic Drinks
Sauces / Marinades
Canned Goods
Baked Goods
Fruit Snacks
Salty Snacks
Chips
Cereals / Granola / Oatmeal
Candies
Chocolates
Cake Mixes / Cookie Mixes
Gingerbread Houses

Footwear

5

Men's Sneakers
Men's Dress Shoes
Men's Boots
Men's Sandals
Men's Slippers

Furniture & Home Furnishings

1

Decorative Figurines

Gifts & Novelties

9

Candles
Picture Frames
Souvenirs
Magnets
Memorabilia
Collectibles
Plush
Gift Sets
Impulse Items

Health & Beauty

9

Skincare
Haircare
Vitamins
Personal Care
Fragrances
Nail Polish
Oral Care
Scented Candles
Sunscreen

Housewares

5

Kitchen Towels
Cookware
Bakeware
Small Appliances
Water Bottles

Publishing

14

Books
Magazines
Journals
Calendars
Educational Books
Children's Books
Non-fiction Books
Graphic Novels
Comic Books
Activity Books
Adult Coloring Books
Kids' Coloring Books
Bookmarks
Coloring Sets

Sporting Goods

12

Bicycles
Motorcycle Helmets
Adult Floats
Tents
Sleeping Bags
Scooters (non-electric)
Scooters (electric)
Skateboards
Rollerblades / Roller Skates
Surfboards
Boogie Boards
Kayaks

Stationery & Paper

5

Colored Pencils
Greeting Card Sets
Planners
Stickers
Crayons

Toys & Games

15

Action Figures
Strategy Games
Family Games
Party Games
Puzzle Accessories
STEM Toys
Playhouses
Trading Cards
Toy Vehicles
Playsets
Kids' Musical Instruments
Adult Musical Instruments
Musical Toys
Karaoke Machines
Arts & Activity Sets

Video Games / Software / Interactive

3

Controllers
Mobile Games
Mobile Apps

Pets

Open to all

Seasonal & Celebrations

11

Christmas Tree Decorations
Christmas Stockings
Indoor Seasonal Décor
Outdoor Seasonal Décor
Inflatables
Party Goods
Party Decorations
Party Favors
Photo Props
Gift Bags / Gift Wrap
Greeting Cards

Location-Based Entertainment

3

Experiences
Restaurants
Pop-Ups

Channels of distribution

26 channels across 6 groups

Mass-market and value

6

Mass merchandisers and mass-market stores
Department stores
Mid-tier department stores
Off-price retailers and factory outlets
Warehouse or membership clubs
Grocery and supermarkets

Specialty

9

Apparel and footwear stores
Fast-fashion retailers
Electronics stores
Home improvement
Beauty and personal care stores
Toy and craft stores
Office supply stores
Pet stores
Auto parts stores

Digital and remote

4

Online retailers and e-commerce marketplaces
Direct-to-consumer (DTC)
Gaming, digital, and metaverse
TV shopping channels and home shopping

Experiential, travel, and temporary

5

Duty-free and travel retail
Pop-up shops and seasonal stores
Convenience and gas station stores
Event and venue merchandising
Travel hubs and rest areas

Institutional and educational

Open to all

Wholesale, B2B, and corporate

1

Wholesale distributors and B2B


Notable successes

• ELVIS PRESLEY IN CONCERT (EPiC) * 🎬 TIFF 2025 Premiere: Debuted at the Toronto International Film Festival * 📢 9.12B+ Impressions: Across press and social coverage * 📰 719 Articles Published: Coverage from Deadline, NY Post, The Wrap & more • ELVIS PRESLEY * 💿 1B+ Records Sold: One of the best-selling artists of all time * 🏆 3 Grammy Wins, 14 Nominations: Plus Grammy Lifetime Achievement Award at age 36 * 🏅 Triple Hall of Fame Inductee: Only artist in Rock & Roll, Country & Gospel • GLOBAL IMPACT * 👥 18.3M+ Social Followers: Strong global reach across platforms * 🎧 1.23B Spotify Streams in 2024: 94M listeners, 53M hours in 184 countries * 🏡 20M+ Visitors to Graceland: Since opening to the public in 1982

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