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Greg Norman

Lifestyle

Why partner with Greg Norman ?

Built on the legendary career and adventurous spirit of World Golf Hall of Famer Greg “The Shark” Norman, the Greg Norman brand blends tour-tested performance with an easy, resort-inspired lifestyle aesthetic. Consumers know the iconic Shark logo and trust the brand for quality, functional details, and modern fits that work on the course, at the clubhouse, and well beyond the fairway. From moisture-wicking, stretch performance apparel to sun-protective layering and relaxed coastal pieces, Greg Norman connects with golfers, active professionals, and aspirational weekend players alike. The brand enjoys broad awareness in pro shops, golf specialty, and e-commerce, creating strong pull-through for licensed extensions. We’re actively exploring new category partnerships that align with our performance + lifestyle positioning and uphold premium quality standards. Bring us your ideas—whether technical activewear, resort accessories, on-the-go travel gear, tournament programs, or other lifestyle products that capture the Shark’s “attack life” mindset.


How do I license Greg Norman ?

To license Greg Norman , sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Greg Norman page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.


Target audience

Gender

Male
Female

Age group

0–3

3–12

13–19

20–25

26+


Product categories

17 categories across 17 families

Accessories

Open to all

Domestics

Open to all

Electronics & Accessories

Open to all

Food & Beverages

Open to all

Footwear

Open to all

Furniture & Home Furnishings

Open to all

Gifts & Novelties

Open to all

Health & Beauty

Open to all

Housewares

Open to all

Infant Products

Open to all

Publishing

Open to all

Sporting Goods

Open to all

Stationery & Paper

Open to all

Toys & Games

Open to all

Pets

Open to all

Seasonal & Celebrations

Open to all

Location-Based Entertainment

Open to all


Channels of distribution

10 channels across 3 groups

Mass-market and value

6

Mass merchandisers and mass-market stores
Department stores
Mid-tier department stores
Value retailers and dollar stores
Off-price retailers and factory outlets
Grocery and supermarkets

Specialty

1

Apparel and footwear stores

Digital and remote

3

Online retailers and e-commerce marketplaces
Direct-to-consumer (DTC)
Gaming, digital, and metaverse


Notable successes

📈 Brand Stats $300+ MILLION GLOBAL BUSINESS

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