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Sports Illustrated Swim

Lifestyle

More than just a magazine issue, Sports Illustrated Swimsuit is a cultural phenomenon that has redefined beauty, empowerment, and style for over six decades. As an extension of the iconic Sports Illustrated brand, SI Swimsuit stands at the intersection of fashion, body positivity, and pop culture—championing confidence, diversity, and bold self-expression. What began in 1964 as a special annual feature has evolved into a globally recognized lifestyle brand with a passionate and growing audience. From its groundbreaking covers to its celebration of women of all shapes, sizes, and backgrounds, Sports Illustrated Swimsuit continues to push boundaries and set new standards in both fashion and media. With strong name recognition and aspirational appeal, the SI Swimsuit brand is a powerful platform for licensing across categories such as swimwear, activewear, beauty, accessories, resortwear, fitness, and wellness. Whether it's a bold new line of inclusive swim styles or a skincare collection that promotes confidence and glow, SI Swimsuit brings with it decades of credibility, editorial prestige, and modern relevance. Licensees have the unique opportunity to align with a brand that is both iconic and forward-thinking—celebrating individuality, strength, and style in every form.



Target audience

Gender

Male

Female

Age group

Teen (13-19)

Young Adult (20-25)

Adult (26+)


Product categories

Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Pets Seasonal & Celebrations Location Based Entertainment Open to Other

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Channels of distribution

• Mass Market Stores • Off-price Retailers • Grocery • Department Stores • Specialty • Mid-Tier Department Stores • Gaming / Digital / Metaverse • Online Retailers / ECommerce • Value Retailers • DTC

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Neil Lane

Neil Lane

Neil Lane is an iconic name in fine jewelry, celebrated for his signature blend of vintage inspiration and timeless elegance. With a design philosophy rooted in romance, history, and craftsmanship, Lane has become the go-to jeweler for Hollywood’s elite, creating stunning, one-of-a-kind pieces for red carpet events, film premieres, and high-profile weddings. His creations have adorned some of the most recognizable names in entertainment, earning him a reputation as a tastemaker in luxury design. Neil Lane is also widely known for his longstanding role as the official jeweler of The Bachelor franchise, where his engagement rings have become a symbol of love and commitment for millions of viewers. This unique blend of prestige, pop culture relevance, and emotional storytelling has made the Neil Lane brand a household name. With broad consumer recognition and a distinct, elevated aesthetic, the Neil Lane brand is perfectly positioned for licensing across a range of categories—including bridal, fashion jewelry, accessories, home décor, beauty, and beyond. Each product inspired by Neil Lane reflects his dedication to artistry, romance, and timeless beauty, offering consumers the chance to bring a piece of luxury and sentiment into their everyday lives.

Accessories
+19
MG: Open
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