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Sportcraft

Sports & Fitness

For over 90 years, Sportcraft has been a leader & innovator in the home & outdoor recreation industry. Founded in 1926, Sportcraft was the first to introduce novelty European recreational sporting games to the United States, such as croquet, bocce, badminton, and darts. Our products bring families and friends together.

https://sportcraft.com/


Target audience

Gender

Male

Female

Other

Age group

Infant/toddler (0-3)

Kids (3-12)

Teen (13-19)

Young Adult (20-25)

Adult (26+)


Product categories

• Hard Goods • Sports & Fitness Accessories • Beach Accessories  • Outdoor Games 

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Channels of distribution

• Off-Price Retailers • Mid-Tier Department Stores • Department Stores • Specialty • Online Retailers / E-commerce • DTC • Mass • Dollar Stores • Grocery

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Neil Lane

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Accessories
+19
MG: Open
Neil Lane hero

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