For over 90 years, Sportcraft has been a leader & innovator in the home & outdoor recreation industry. Founded in 1926, Sportcraft was the first to introduce novelty European recreational sporting games to the United States, such as croquet, bocce, badminton, and darts. Our products bring families and friends together.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and outlet malls.

Slightly more value-focused than high-end department stores. Ex: Kohl’s and Dillard’s.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Stores focused on specific product verticals or hobbies.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Sportcraft

The Archie x Sportcraft collaboration combines Sportcraft’s leadership in recreational sporting goods with the timeless charm and nostalgia of Archie Comics, one of the most recognizable entertainment brands in pop culture. Inspired by backyard competition, summer gatherings, and classic Americana, the opportunity spans categories including lawn games, outdoor entertainment, travel game kits, drinkware, beach accessories, and family recreation products.

Blending Archie’s iconic characters and vintage aesthetic with Sportcraft’s expertise in outdoor and family games, the collaboration is positioned for strong retail appeal across kids, families, young adults, and collectors alike.

Archie and Sportcraft are actively seeking a licensing partner to bring the collaboration to market at retail. The opportunity is open to conversation across a variety of distribution channels and international territories.

Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club.

Sell products for fitness, outdoor recreation, and sports. Ex: Dick’s Sporting Goods, REI, Academy Sports.

Archie x Sportcraft Collaboration Opportunity 

Neil Lane is an iconic name in fine jewelry, celebrated for his signature blend of vintage inspiration and timeless elegance. With a design philosophy rooted in romance, history, and craftsmanship, Lane has become the go-to jeweler for Hollywood’s elite, creating stunning, one-of-a-kind pieces for red carpet events, film premieres, and high-profile weddings. His creations have adorned some of the most recognizable names in entertainment, earning him a reputation as a tastemaker in luxury design.

Neil Lane is also widely known for his longstanding role as the official jeweler of The Bachelor franchise, where his engagement rings have become a symbol of love and commitment for millions of viewers. This unique blend of prestige, pop culture relevance, and emotional storytelling has made the Neil Lane brand a household name.

With broad consumer recognition and a distinct, elevated aesthetic, the Neil Lane brand is perfectly positioned for licensing across a range of categories—including bridal, fashion jewelry, accessories, home décor, beauty, and beyond. Each product inspired by Neil Lane reflects his dedication to artistry, romance, and timeless beauty, offering consumers the chance to bring a piece of luxury and sentiment into their everyday lives.

Neil Lane

Since its beginnings in 1851, ARROW continues to highlight innovation through design and fashions for those that seek personality and a bespoke identity. ARROW’s Heritage Collection, made for the casual-minded consumer, is inspired by authenticity, originality and detail. Rooted in authentic American style, the Collection stays current with improved fabrication holding lasting comfort and style. Through a revitalized look and presence in retail markets domestically and internationally, ARROW offers dress shirts, sportswear and neckwear. Softer fabrications give a lived-in feel, yet sleek, classic and easy to wear. Added details reflect a handmade quality, and a rich, neutral palette allows for effortless styling with a polished appearance making ARROW a classic staple for all seasons.

Arrow

Henredon represents the art of fine furniture making at its highest form. Founded in 1945 in North Carolina, the brand has built its reputation on exceptional craftsmanship, meticulous detail, and enduring beauty. Each piece is created with purpose and precision, blending traditional artistry with modern sophistication. From rich woods and hand-applied finishes to refined upholstery and bespoke detailing, Henredon furniture transforms spaces into expressions of taste and character. More than a brand, Henredon is a legacy of excellence. It is designed for those who value authenticity, heritage, and timeless style that lives on through generations.

Henredon

For over four decades, Adrienne Vittadini has embodied timeless style infused with a modern sensibility. Founded on the belief that sophistication should feel effortless, the brand blends European elegance with contemporary American ease. Each collection celebrates the woman who leads with confidence and grace. From polished knits to refined accessories, every design captures the perfect balance of luxury and wearability. Adrienne Vittadini stands for more than fashion. It represents a lifestyle of quiet confidence, refined taste, and enduring beauty that transcends trends.

Adrienne Vittadini

Sports Illustrated Kids is the trusted, energetic extension of the iconic Sports Illustrated brand, designed specifically to inspire, inform, and engage the next generation of sports fans. With age-appropriate content, vibrant visuals, and a focus on fun, Sports Illustrated Kids celebrates the joy of sports, teamwork, and play through a lens that’s smart, inclusive, and empowering for children.

Since its launch in 1989, Sports Illustrated Kids has become a go-to source for young readers, parents, and educators alike, spotlighting rising stars, youth sports, and the values of perseverance, sportsmanship, and active living. The brand connects deeply with kids ages 6–14, making it a natural fit for licensing opportunities across publishing, toys, games, apparel, sporting goods, back-to-school, and digital experiences.

With strong parental trust and brand recognition, Sports Illustrated Kids offers partners a unique platform to build meaningful, kid-friendly products that inspire movement, curiosity, and a lifelong love of sports.

Sports Illustrated Kids 

In 1998, orthopedic surgeon Dr. Taryn Rose brought comfort to the world of luxury shoes. Using her intimate knowledge of the human body, she partnered with design experts and tech innovators to create a collection of shoes that looked beautiful and felt incredibly comfortable. With a huge following from professional women and adored by Oprah, Taryn Rose has brand recognition and is credited with originating the luxury comfort footwear market.

Focused on clothing, footwear, and athleisure for men, women, and children. Ex: Gap, Foot Locker, Lululemon, Uniqlo, H&M.

Taryn Rose

Elvis Presley is a cultural giant whose music, style, and charisma forever changed the course of entertainment. With over one billion records sold worldwide, 150+ gold and platinum albums, and induction into the Rock & Roll, Country, and Gospel Halls of Fame, Elvis’s influence is unparalleled.

More than a musician, Elvis is a timeless icon of empowerment, authenticity, and cool. His artistry continues to resonate across generations, with 18M+ global social followers, 1.23B annual streams on Spotify, and billions of media impressions each year.

From his groundbreaking 1968 comeback special to today’s immersive exhibitions, films, and global partnerships, Elvis remains as relevant as ever, celebrated through fashion, film, television, and experiences like Graceland, which welcomes over 600,000 visitors annually.

Elvis is not only the “King of Rock ’n’ Roll”, he is a living legacy of music, culture, and inspiration.

Trend-driven apparel retailers offering affordable, frequently updated collections. Ex: H&M, Zara, SHEIN, Forever 21, Primark, Fashion Nova.

Sell consumer electronics, appliances, and tech accessories. Ex: Best Buy, MediaMarkt, Currys, B&H Photo.

Specialize in hardware, tools, appliances, and home renovation materials. Ex: Home Depot, Lowe’s, B&Q, Menards.

Offer cosmetics, skincare, haircare, and grooming products. Ex: Sephora, Ulta Beauty, Bluemercury.

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels.

Sell stationery, electronics, furniture, and business supplies. Ex: Staples, Office Depot, OfficeMax.

Specialize in pet food, supplies, and accessories. Ex: PetSmart, Petco, Chewy.

Provide vehicle parts, tools, and maintenance products. Ex: AutoZone, Pep Boys, Advance Auto Parts, O’Reilly.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Television-based retail where products are demonstrated live. Ex.: QVC, HSN, and ShopHQ.

Temporary retail spaces for brand collaborations, product launches, or holiday seasons.

Quick-stop retailers focusing on snacks, beverages, and everyday essentials. Ex.: 7-Eleven, Circle K, and Wawa.

On-site stores that sell event-exclusive or licensed merchandise. Ex.: stadiums, arenas, theme parks, concerts, and museums.

Retail outlets serving travelers may offer branded or licensed items aimed at tourists or commuters. Ex.: highway rest stops, state-run rest areas, service stations, bus or train stations, and airports.

Retailers located in airports, on cruise ships, and in international travel hubs offering tax-free or travel-exclusive products. Ex: Duty Free Americas, DFS Group, Heinemann, Dufry, World Duty Free.

Retailers within museums and galleries offering licensed prints, books, and collectibles tied to art, history, or exhibits. Ex: MoMA Design Store, The Met Store, Tate Modern Shop.

Educational institutions and affiliated stores offering licensed books, media, and classroom materials. Ex: Scholastic Book Fairs, Follett, Junior Library Guild.

Middlemen distributing to smaller retailers or specialized markets. This may include licensing agents or brokers that handle bulk transactions.

Elvis Presley

Built on the legendary career and adventurous spirit of World Golf Hall of Famer Greg “The Shark” Norman, the Greg Norman brand blends tour-tested performance with an easy, resort-inspired lifestyle aesthetic. Consumers know the iconic Shark logo and trust the brand for quality, functional details, and modern fits that work on the course, at the clubhouse, and well beyond the fairway.

From moisture-wicking, stretch performance apparel to sun-protective layering and relaxed coastal pieces, Greg Norman connects with golfers, active professionals, and aspirational weekend players alike. The brand enjoys broad awareness in pro shops, golf specialty, and e-commerce, creating strong pull-through for licensed extensions.

We’re actively exploring new category partnerships that align with our performance + lifestyle positioning and uphold premium quality standards. Bring us your ideas—whether technical activewear, resort accessories, on-the-go travel gear, tournament programs, or other lifestyle products that capture the Shark’s “attack life” mindset.

Greg Norman 

One of America’s true design pioneers, Geoffrey Beene was known for his timeless designs and iconic sense of style. He challenged the American fashion establishment by creating haute couture for women and classic, superbly tailored styles for men that married comfort and luxury. Geoffrey Beene has become synonymous with impeccable styling, superb tailoring, comfort and quality. Winner of eight COTY awards, three CFDA awards, and a honorary doctorate from the Rhode Island School of Design, Mr. Beene was widely regarded as ”America’s Greatest Designer” at the time of his death in 2005. Driven by originality, architectural simplicity, and technical dexterity, Geoffrey Beene influenced some of the industry’s best-known designers. His legacy and influence continue to be felt today throughout the fashion community and in the men’s lifestyle brand that bears his name.

Geoffrey Beene

The Van Heusen story began in 1881 in Pottsville, Pennsylvania. Moses Phillips and his son, Isaac, began selling shirts which were hand-sewn by Moses' wife, Endel, and their daughters to the local coal miners. Quickly successful, Phillips expanded the operation to New York City. Almost 30 years on, in 1919, Dutch immigrant John Manning Van Heusen was granted a patent for a new process he created that fused cloth on a curve, creating a comfortable soft-folding collar that retained the stiff-collar look of the era. In New York, Van Heusen met with Isaac Phillips, who bought the U.S. patent for Van Heusen's revolutionary soft-folding collar, and the Phillips-Van Heusen (PVH) alliance was born. Today, while mastering the balance of Classic and Modern, Van Heusen establishes itself as a Heritage Brand that is trusted to provide COMFORT AND INNOVATION TO EVERYDAY ESSENTIALS.

Van Heusen

Drexel Heritage launched in 1903 and has consistently been a leader in the home furnishings industry. Over the years, Drexel Heritage has supplied furniture for major accounts including the US Department of State, Marriott, Hilton & Radisson hotels. In 2017, it shook off the ‘Heritage’ epithet and is now focused on enriching the imagination of a young and fashionable consumer.

Drexel Heritage

A global icon whose influence transcends sports, Muhammad Ali remains one of the most recognized and celebrated figures of all time. Known for his unmatched charisma, powerful voice on social issues, and legendary boxing career, Ali represents greatness, resilience, and cultural impact. The Muhammad Ali brand connects with audiences across generations and is ideally positioned for lifestyle, apparel, collectibles, and wellness categories. Partnering with the Ali brand offers licensees the opportunity to align with an enduring legacy of excellence, authenticity, and inspiration.

Muhammad Ali

A cultural trailblazer and basketball legend, Allen Iverson redefined the game both on and off the court. With 11 All-Star appearances and a Hall of Fame career, Iverson brought unmatched passion, grit, and authenticity to everything he touched. Beyond basketball, he became a fashion and lifestyle icon—credited with shaping the intersection of sports, hip-hop, and street culture. The Allen Iverson brand resonates deeply with fans of all ages and backgrounds, making it a powerful fit for apparel, footwear, collectibles, gaming, and lifestyle collaborations. Partnering with Iverson means tapping into a legacy of fearless individuality and cultural relevance.

Allen Iverson

Joan & David captures timeless fashion for the individual who values quality and style. What started with a simple oxford, has evolved into a philosophy that holds true today—to design for women who run through airports. Well crafted product in subtle colors and constructed textures. Ageless and everlasting.

Joan & David

ABOVE THE RIM ARRIVED ON THE SCENE IN 1989 TO ANSWER THE DEMAND FOR PRODUCT THAT UNDERSTOOD A BASKETBALL PLAYER’S NEEDS. Founded by former D1 player Bob Capener, the brand brought fresh style and attitude that quickly caught the attention of NBA players and basketball communities everywhere – endorsements no longer took priority. After being purchased by Reebok in 1992, ATR sneakers officially hit the court. They signed ’92 Slam Dunk winner Dee Brown as the first official ambassador and became a headlining sponsor of the Gus Macker 3-On-3 Streetball Tournament. The team of ambassadors continued to grow, with Kenyon Martin and Baron Davis joining in 2002 and Allen Iverson in 2005.

Above The Rim

Dam Good Supply Co. is a modern take on classic craftsmanship. Inspired by hardworking traditions and a no-nonsense attitude, the brand creates goods that are durable, functional, and built for real life. Every product is designed with purpose, blending utility and style in equal measure. From everyday essentials to rugged gear, Dam Good Supply Co. delivers quality you can see and reliability you can feel. This is more than a name. Dam Good Supply Co. stands for pride in the process, respect for the craft, and a belief that good things are made to last.

Stores focused on broad reach and/or price sensitivity.

Dam Good Supply Co.

Tapout is more than a brand. It is a mindset built on power, endurance, and the relentless pursuit of greatness. Born from the world of mixed martial arts, Tapout represents the spirit of fighters, athletes, and everyday warriors who refuse to back down. Every piece in the Tapout collection is designed for performance and attitude. From training gear to lifestyle apparel, each item delivers comfort, durability, and bold style that moves with you from the gym to the street. Tapout stands for discipline, drive, and domination. It is for those who push limits, embrace the grind, and live to overcome.

Tapout

Since 1947, Frederick’s of Hollywood has defined the essence of allure. Born in the golden age of glamour, the brand has become synonymous with confidence, sensuality, and unapologetic self-expression. From iconic corsets to contemporary lingerie collections, Frederick’s of Hollywood celebrates every body and every fantasy. Designed to empower through beauty and boldness, each piece blends high-fashion craftsmanship with a touch of irresistible rebellion. Whether it’s a whisper of lace or a daring statement of power, Frederick’s of Hollywood invites you to own your confidence, embrace your desires, and feel unstoppable, inside and out.

Frederick's of Hollywood

More than just a magazine issue, Sports Illustrated Swimsuit is a cultural phenomenon that has redefined beauty, empowerment, and style for over six decades. As an extension of the iconic Sports Illustrated brand, SI Swimsuit stands at the intersection of fashion, body positivity, and pop culture—championing confidence, diversity, and bold self-expression.

What began in 1964 as a special annual feature has evolved into a globally recognized lifestyle brand with a passionate and growing audience. From its groundbreaking covers to its celebration of women of all shapes, sizes, and backgrounds, Sports Illustrated Swimsuit continues to push boundaries and set new standards in both fashion and media.

With strong name recognition and aspirational appeal, the SI Swimsuit brand is a powerful platform for licensing across categories such as swimwear, activewear, beauty, accessories, resortwear, fitness, and wellness. Whether it's a bold new line of inclusive swim styles or a skincare collection that promotes confidence and glow, SI Swimsuit brings with it decades of credibility, editorial prestige, and modern relevance.

Licensees have the unique opportunity to align with a brand that is both iconic and forward-thinking—celebrating individuality, strength, and style in every form.

Sportcraft

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