

Sports Illustrated Kids is the trusted, energetic extension of the iconic Sports Illustrated brand, designed specifically to inspire, inform, and engage the next generation of sports fans. With age-appropriate content, vibrant visuals, and a focus on fun, Sports Illustrated Kids celebrates the joy of sports, teamwork, and play through a lens that’s smart, inclusive, and empowering for children. Since its launch in 1989, Sports Illustrated Kids has become a go-to source for young readers, parents, and educators alike, spotlighting rising stars, youth sports, and the values of perseverance, sportsmanship, and active living. The brand connects deeply with kids ages 6–14, making it a natural fit for licensing opportunities across publishing, toys, games, apparel, sporting goods, back-to-school, and digital experiences. With strong parental trust and brand recognition, Sports Illustrated Kids offers partners a unique platform to build meaningful, kid-friendly products that inspire movement, curiosity, and a lifelong love of sports.
To license Sports Illustrated Kids , sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Sports Illustrated Kids page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Gender
Male
Female
Age group
0–3
3–12
13–19
20–25
26+
Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Pets Seasonal & Celebrations Location Based Entertainment Open to Other
• Mass Market Stores • Off-price Retailers • Grocery • Department Stores • Specialty • Mid-Tier Department Stores • Gaming / Digital / Metaverse • Online Retailers / ECommerce • Value Retailers • DTC



